One of the current feature about gen Y is that it is the first generation that have grown up in a highly marketed world. Thanks to Naomi Klein and Bret Easton Ellis, this generation is supposed to know about the pain and frustrations marketing generate. Moreover, this generation spent a lot of time on TV [...]
I had a talk several days ago with friends of mine about the last thing we did before going to bed. It appeared that we all did the same thing, checking our web, shut the computer and then going to bed.
So we made the same mini-poll with the first thing we did in the morning. [...]
We have all heard about gen Y, that generation borned between 1976 and 1994! It is an outstanding generation because they are many (same birthrate as the babyboom period), they feel have a brand new feeling about the world and society and they have been raised during the blossom of the Internet.
This generation [...]
Do you remember superman? Do you remember how untouchable he was, whereas everybody knew about his miracles? That is the superman paradox : hypervisible but untouchable… Indeed, I would say that it is the very rule of star system. A movie star, a rock star, even a TV star, a fashion star… why are they [...]
