Google recently changed is favicon. The way they managed this change is very interesting because they implicate their “customers” in their creative process. That is very new!
In a classical company, a brand agency would have made some proposition of logo declination to the marketing or communication department and they would have make some tests or [...]
I read this morning a great post about twitter culture.
I think creating a culture is the very duty of a brand. I mean, if culture refers to patterns of human activities, it is exactly what brands do. First, there is the need and a group of people unify their energies and talents to fix [...]
Historians still argue on the date that should be taken for the renaissance starting point. Some defend the 1300’s due to the writings of Dante claiming for the autonomy of reason, others 1439 for the movable type printing of Gutenberg that unsettle the monopoly of monks on the books publishing, and others 1492 for [...]
Thank you sir !
Thank you for having pushed forward the definition of style.
Thank you for having been provocative all your life without a wrong a chord.
Thank you for having given eyes such excitement.
Thank you for having promoted the idea of “elegance” through the world.
Thank you for having dedicated your life to enlighten some others.
Thank [...]
Thanks to Fred Cavazza, I discovered a book, you have certainly heard about “groundswell” (by Charlene Li and Josh Bernoff from Forrester Research). They have captured the social “change”, that I was searching around without putting my finger on. They called it “groundsweel” :
“A social trend in which people use technologies to get things they [...]
