Comments on: Brands are culture builders

By: Vasanth Seshadri

Vasanth Seshadri — Fri, 27 Jun 2008 08:56:37 +0000

You’re right. Brands are anthropological markers of behavior, and in this respect, they are indeed culture builders.

By: stetoscope

stetoscope — Thu, 26 Jun 2008 09:09:41 +0000

@cratyle, that is true. The real challenge indeed is to see how the existing culture can be extended to the largest audience.

By: cratyle

cratyle — Wed, 25 Jun 2008 18:08:10 +0000

Seems that it also goes both ways: brands build cultures and are themselves the product of exiting cultures…

By: stetoscope

stetoscope — Tue, 24 Jun 2008 12:42:05 +0000

Thanks for your support Mike.

I swang by your site, which I found interesting and I will download the whitepaper to read it this WE.

By: Mike Mirkil

Mike Mirkil — Mon, 23 Jun 2008 23:07:38 +0000

Yes!

That is what we have been saying for some time. Brands today really do behave much like the antrhopological definition of culture. In fact, we’ve issued a whitepaper on the topic if you’re interested in more on this. Visit our website to download it.

All the best with your start-up!