Stetoscope

I am the lucky neighbor of one of the famous brand in the world : the Eiffel tower. Last week, as I had a casual walk in the “champs de mars”, I had a great suprise : my Eiffel tower had become blue. Later I discovered it is a way to celebrate the french presidency of Europe.

It reminds me the way google uses its own logo to celebrate christmas time, valentine’s day or halloween. The way brands gather papular events make them come closer to us and thus we feel them like being more alive.

I think this movement of brands that go closer and closer of their customers is really significative to reach a real leverage on their community. That makes the capacity of being close a key factor in the brand-value-creation-process.

PS : I am not convinced by this blue color.