Entries from October 2008

Monday, October 27th, 2008

Access and ability ?

Few years ago Jeremy Rifkin wrote a book called “The Age Of Access: The New Culture of Hypercapitalism, Where All of Life is a Paid-For Experience” on the idea that being the owner of goods, services or information means nothing anymore. According to him all that mattered was the access and the property.
Since this [...]

Wednesday, October 22nd, 2008

My name to brand a product ?

In “Using your personnal brand name to brand a products or a company” the personnal brand expert Dan Schawbel put a step toward a classic brand issue : “why some brands names come from imagination while some others come from the founder’s name”. Why General Electric is not called Thomedison’s company and why Morgan Stanley [...]

Wednesday, October 15th, 2008

Poverty and financial crisis

Today is blogging action day. All around the world some bloggers give their opnion, thoughts, contribution to fight against poverty. That is the case for my blogging friends Ari Herzog reminds us different public actions against poverty, Kikolani details every way to fight against poverty and Peter Evers who texts with his sponsored child. That [...]

Friday, October 10th, 2008

I don’t believe you

I don’t believe you, said bob dylan when a guy in his audience accused him of being a “judas”.
Mr Arrington, I don’t believe you on “An Ignoble But Much Needed End To Web 2.0, Marked By A Party In Cyprus”. Web 2.0 is not a wave of investment. It is a empowerment of people that, [...]

Thursday, October 9th, 2008

Little words make big brands !

Poke, google, twit, post… Ten years ago, all those words (except google for mathematician or semantic experts) would have mean nothing more than a noise just like : blurp, beblooc, hipick.
Today, thousand millions of people poke, google, twit or post every days… How is that happens?
When technologies make a move it enables a grape of [...]

Friday, October 3rd, 2008

How friendship begins?

Tremendous issue ! The link that does exist between human beings has always been a mystery. Of course LOVE is the most incredible feeling, but friendship is also very intriguing. Why are we friends?
I remember from my studet years that Rousseau presupposed that human beings were different from animals because they were able to take [...]

Wednesday, October 1st, 2008

What community means to marketing ?

Web 2.0 has been in the hip for several month on the web and even in the old world. Everybody talked about blogs, wikipedia, youtube, digg, flick’r, delicious… twitter. And with this 2.0 wave, some new words were on every lips : share, collaborative, yourself, social, free… and “community”. You may have noticed that some [...]