Stetoscope

Ford used to say that if you had asked people in the middle of the nineteenth century what would want to increase their Journey, they would have replied “faster stagecoach”. I think, that some entreprenors (and the stokeholders that follow them) are mistaking the same way.

Yesterday I read a Read Write Web post about the launch of Deepdyve.com

It is really interesting to see, the nuclear google search engine achievement,  the launch of three search engine cuil, powerset and deepdyve in just a few month.

Three interesting deeds about this phenomenon :

• Suddenly, after ten years, 3 launch in a very short period of time
• The important echo the three of them had on the tech blogosphere
• For each of them, great expectancies disappointed

Why such a movement ?
Because the need is really high again. Roughly speaking, I could say that google is not enough anymore. But it is not because Google is not enough, that more search engine, or specialized search engine will do a better job.

What is this need exactly?

The need of enjoying fully the fantastic rich content generated on the web. What changed the last five years is the explosion of user generation content and social links. The web is not anymore a hierarchical world, subjectivity is everywhere and we are realising that “truth” is a subjective notion. Thus each of us need his subjective web.

Why do search engine cannot sole the problem?
The search engine leads you to a list, and a hierarchy whereas people want an access a personnalized access to the web. Even if you could choose the criteria of your search engine, you could not escape from the own logic of the search engine used. It could only be a shared subjective choice. Which is not satisfying. But the you could prefer live in the illusion of an objective world with google. But Google is satisfying anymore…

Indeed people want a subjective Web, and the answer won’t be an old tool like a search engine (or a navigator), it will be another thing, a brand new way to navigate on the web…