Stetoscope

Have you ever thought about the difference between the home-page and the profile ? Like everything on the web it is not that simple. From my observation, that is only about social media websites, I could say that :

• the “profile page” is the page where the users brings their own content to participate to the community, they exist after you have created your account and thus you can upload some videos, musics, photos, texts, friends, contacts, etc. It does not mean that it is not funny, writing a text, publish something can be quite enjoyable… It is the place where you organise what you want to share.
• the home page is where the user’s experience reach its highest point. If you consider the brand like a feeling a user feel when using a product or a service, it is on the home page that the brand reaches is highest density.

So what ?

As a brand manager, I need to know exactly the mindset user’s for those two pages because they are the very heart of  social website. The brand must find the signs, the words, the application that will generate a will to share. This special care must be felt on the profile page. Whereas the home page will be dedicated to entertainment, to joy… to consumption. The home page is the page where the user benefit from what he has done and what others has done with him.

I think it is important to for a brand to produce the good feeling at the right place.