Stetoscope

I am often amazed about how our minds, our way to think, can be frameworked by our habits. Since my early years I have always felt suspicious about steady confortable positions. I think I have been a good ad man because my role then was to unstead convictions.

No, I am working on the web and I have to convince every webusers that “searching” is not the only valuable use on the web. It is strange when I present pearltrees everybody tells me “Where is the search engine there?”. I suddenly realised that every website has its search engine : wikipedia, flickr, facebook, delicious, digg… The point here that pearltrees is not about “search” in the web but rather to “discover” the web.

Let’s take an exemple to make things clear. When you go to a city you have never been before, you can have an adress book with everything you need : hairdressers, the places you cannot miss, several hotel offers and grab a taxi to visit each point. You will reach your search but you won’t discovered anything.

To discover the city, the best thing to do is to call a friend of yours, living there for many years and ask him to show you his favorite hairdresser, the charming places he likes wasting times on sunny days, and having dinner with some of his friends in the city and eventually have a rest at his home. Then you would have discovered a town (through the eyes of a friend).

There stances pearltrees! Imagine that everywhere you go on the web some friends of yours would be there to make you discover all those websites you have never known before. How do you reach them then? Through connections! You make a map of what you aim to discovers, then you see all the connections with the websites you wanted to see. You choose the connections you want to visit and then the discovery starts. From map to map you will discover what you wanted to see just like if you had been guided by some friends. There is no “search” in pearltrees but you will discover great websites, great discussions, and great people.

You are not forced to search, you can also discover. (trust me)