Stetoscope

It can be seen as a relief too many people (and I include myself in this categorie) that human beings do not working on the same scheme as brand. For exemple, a human being lives his life continously and is aging continously and thus goes through different steps all along their lives. A brand is not! A brand is not aging. A brand works everyday to still fit with the segment it should fit with whereas the people in that segment are changing everyday. Sometimes Dorian-Gray-illed-people buys brands for younger people but they are ill (and quite many)… and that is not the point here.

To keep up with their segment brand, regularly, launch new products, new formula, new packaging, new concept-stores,… New things. So marketing people works for month in an excited fever to the “next thing” on their market. I still wonder what will be the next thing for breakfast cereal, may be dinner cereal that helps to have  wonderfull night… Anyway, the key thing in that process is when the launch will be. From this point everyone is building a retroplanning  and prepare the event.

That is not exactly the same in the Internet industry (may be some actor are not exactly like pearltrees and have reproduced the schemes of the old eceonomy)! At least at pearltrees. We are in alpha and will stay at this step quite a long time. It means pearltrees functionnalities will move contineously through weeks, month and years… And that is really good. The only thing is that there is no yardstick to refer to. There is no possibility to launch (or everyday).

The whole thing is to optimize (what do I say ? to who? when? where?) in order to get to the best return on participation to the discussions on the web. How to participate to maximise the direct and indirect share of voice…

Well, I guess I have to work now!