Stetoscope

Something really interesting is happening in France right now! I see a lot of bloggers that complains about those new social services that they feel forced to use every week… Here are a few example those complaints: Sarkofrance about friendfeed, Monsieur Poireau about permanent novelty and last night Gaby telling me that he likes writing and could not save time for twittering activities… Some bloggers are tired of playing the ranking game to improve their social power. They have enough of spending time to trade their links, twitter their posts, share their post, just to improve their ranking in Digg, technorati, stumble or wikio. They want to write, think, analyse and not waste time broadcasting their posts. Raising a question : Who will do it for them?

In the same time the media crisis still grows. The financial crisis limits advertizing revenues and the threat extends from prints journalist to some web journalism model. An alliance between print and web journalist could even be a realistic hypothesis. The evil one, here are those shameless actors that do not write but edits existing contents barely checking the veracity of the News they broadcastd. Raising a question : Is writing still compatible with journalism ?

The third phenomenon is the will of readers to not stay passive. Of course they still read but in a quickest way and they want to discuss with the writer or the editor of the news. It seems to me that actors that maximize the interaction with their community securize the loyalty of their audience. Raising a question : what will be the role of those participating readers?

Now  some other disparate elements:

1. the need of information has never been so high (as to quality, proximity and quantity)
2. guaranted news are valued (it explains the remains of famous press brands like the NYT)
3. Readers enwide their reading fields but cannot dedicate more time to news consumption
4. There are plenty of very good free writers
5. Experts are numerous whatever the subject
6. The revenue generated by the media industry should lower significantly
7. People do invest in their personnal branding (explaining point 4)

Here I just wanted to start a reasonning and a discussion…

My only intuition: this sector is not organised at all and the trading rules or not clear at all. I will try to clearer them so every could go to his own trade.