Stetoscope

The inrockuptible has published an article this morning about the print press revenue. It is not good. Roughly speaking print dailynews sale less (in terms of quantity) -2.4% and the advertizing revenue is lowering under the effects of both 1. crisis that lowers the intensity of the advertizing market, 2. competition of many other support. Eventually the whole sector move back -3.5% to 835 Meuros of global revenue.

After a closer look a distinction must be done : print national press has suffered most, the print regional press has just remained equal and the print magazine press & free print national press are the winners of the race.

It confirms some key elements :

1. Print press is threaten

• people are no more about paying daily news : advertizing will be the only financial resource
• print press will have to have to lower its costs to stay in the race especially during crisis period

2. Still some hypothesis must be explored :

• a lot of writings and news are available for free ( journalist do not have to write anymore)
• the two tasks of journalist are : edition (find the best writings about a subject) and checking the validity of the news.