Why a stetoscope ?
Hi, my name is François ROCABOY, I am in my early thirties, I am CMO & co-founder of pearltrees and this is my blog.
Coming from the ad industry, I had to change my old media culture. So I created this “stetoscope” tool to listen to the internet world heard beat in order to anticipate and to understand how this revolution is changing our daily lives.
I’ll write there all my analysis and humors about how the web changes our society, how to build a brand on the web, how to start building a community, or just comments some news.
I hope you will enjoy and find my blog interesting.
Francois

