It can be seen as a relief too many people (and I include myself in this categorie) that human beings do not working on the same scheme as brand. For exemple, a human being lives his life continously and is aging continously and thus goes through different steps all along their lives. A brand is [...]
Have you ever thought about the difference between the home-page and the profile ? Like everything on the web it is not that simple. From my observation, that is only about social media websites, I could say that :
the “profile page” is the page where the users brings their own content to participate to the [...]
In “Using your personnal brand name to brand a products or a company” the personnal brand expert Dan Schawbel put a step toward a classic brand issue : “why some brands names come from imagination while some others come from the founder’s name”. Why General Electric is not called Thomedison’s company and why Morgan Stanley [...]
Poke, google, twit, post… Ten years ago, all those words (except google for mathematician or semantic experts) would have mean nothing more than a noise just like : blurp, beblooc, hipick.
Today, thousand millions of people poke, google, twit or post every days… How is that happens?
When technologies make a move it enables a grape of [...]
Reading, the Daniel Scocco article about domain names, I realized, I recently had to find two domain names, one for this blog, and another for the site I am developing. I do believe, that the domain is “vital” for the brand.
When I started, I had a lot of great advices that gives constraints but no [...]
This morning, I read the interview of the brand expert “Rob Frenkel” thanks to Dan Schawbel’s blog. As a brand expert, Rob Frenckel gives his definition of branding :
“Branding is not about getting your prospects to choose you over your competition; it’s about getting your prospects to see you as the only solution to their [...]
Google recently changed is favicon. The way they managed this change is very interesting because they implicate their “customers” in their creative process. That is very new!
In a classical company, a brand agency would have made some proposition of logo declination to the marketing or communication department and they would have make some tests or [...]
I read this morning a great post about twitter culture.
I think creating a culture is the very duty of a brand. I mean, if culture refers to patterns of human activities, it is exactly what brands do. First, there is the need and a group of people unify their energies and talents to fix [...]
