Stetoscope

These last days, I looked back to the years I spent in advertising industry wondering why I liked so much. Of course, the environment was stimulating, the job was all about being sound and creative and my mates were smart trend setters… All things I appreciated a lot.
But undoubtedly, there were drawbacks. The crisis in [...]

When I was working in advertising I spend my days working on messages to convince brand consumers to buy some more products or services. Then my framework was : a brand is talking to consumers that are isolated from each others. By the way that was true since people did not communicate that much together [...]