Have you ever thought about the difference between the home-page and the profile ? Like everything on the web it is not that simple. From my observation, that is only about social media websites, I could say that :
the “profile page” is the page where the users brings their own content to participate to the [...]
Reading, the Daniel Scocco article about domain names, I realized, I recently had to find two domain names, one for this blog, and another for the site I am developing. I do believe, that the domain is “vital” for the brand.
When I started, I had a lot of great advices that gives constraints but no [...]
This morning, I read the interview of the brand expert “Rob Frenkel” thanks to Dan Schawbel’s blog. As a brand expert, Rob Frenckel gives his definition of branding :
“Branding is not about getting your prospects to choose you over your competition; it’s about getting your prospects to see you as the only solution to their [...]
I am the lucky neighbor of one of the famous brand in the world : the Eiffel tower. Last week, as I had a casual walk in the “champs de mars”, I had a great suprise : my Eiffel tower had become blue. Later I discovered it is a way to celebrate the french presidency [...]
Google recently changed is favicon. The way they managed this change is very interesting because they implicate their “customers” in their creative process. That is very new!
In a classical company, a brand agency would have made some proposition of logo declination to the marketing or communication department and they would have make some tests or [...]
