In “Using your personnal brand name to brand a products or a company” the personnal brand expert Dan Schawbel put a step toward a classic brand issue : “why some brands names come from imagination while some others come from the founder’s name”. Why General Electric is not called Thomedison’s company and why Morgan Stanley [...]
I read this morning a great post about twitter culture.
I think creating a culture is the very duty of a brand. I mean, if culture refers to patterns of human activities, it is exactly what brands do. First, there is the need and a group of people unify their energies and talents to fix [...]
One of the current feature about gen Y is that it is the first generation that have grown up in a highly marketed world. Thanks to Naomi Klein and Bret Easton Ellis, this generation is supposed to know about the pain and frustrations marketing generate. Moreover, this generation spent a lot of time on TV [...]
