Friday, July 10th, 2009

Who are community managers?

A community could be defined as a group of people that shares :
> a place : a place, a website, a house, anything but a common place
> a conversation even silent monks are in a spiritual conversation
> common rules : even if they are not written anywhere
> a langage : a community develop its own [...]

Saturday, November 1st, 2008

Consumers are dead !

When I was working in advertising I spend my days working on messages to convince brand consumers to buy some more products or services. Then my framework was : a brand is talking to consumers that are isolated from each others. By the way that was true since people did not communicate that much together [...]

Friday, October 3rd, 2008

How friendship begins?

Tremendous issue ! The link that does exist between human beings has always been a mystery. Of course LOVE is the most incredible feeling, but friendship is also very intriguing. Why are we friends?
I remember from my studet years that Rousseau presupposed that human beings were different from animals because they were able to take [...]

Wednesday, October 1st, 2008

What community means to marketing ?

Web 2.0 has been in the hip for several month on the web and even in the old world. Everybody talked about blogs, wikipedia, youtube, digg, flick’r, delicious… twitter. And with this 2.0 wave, some new words were on every lips : share, collaborative, yourself, social, free… and “community”. You may have noticed that some [...]

Tuesday, August 5th, 2008

My friends and my community are not to be ranked !

Have you seen the feedburn hack the guys of the next web had screencast?
This is the last hot news on every blog tippers (even the french version of techcrunch is talking about the news). This excitment seems a little bit like a “so we could hack our ranking, do not beleive in ranking”. It is [...]