Friday, June 19th, 2009

How to lead to collective hysteria?

I love this video because it exactly shows how collective histeria comes. First, the guy is alone, it is a bit ridiculous to see him dancing like this all alone. When the second guy arrives there is a kind of risk : will they fight? Will they stop togther laughing of themselves… When the third [...]

Tuesday, June 9th, 2009

Old TV still fascinates the web

Since several days I enjoy looking at the “trending topics” column in twitter. And very often those trending topics are about old TV stars : David Carradine, Zak Morris, …
I guess we cannot really abandon our tender childhood, and TV was at the heart of our childhood. Who will be the has been people in [...]

Tuesday, March 24th, 2009

Want to be giant? Let your community rule your website!

It might seem strange or funny but when you start-up a web2.0 internet project (here meaning a social-service) even if you know precisely where you want to go, the functionnalities and the problem you want to solve you do not know what usage will be done of your plateform. Moreover, it might take some month [...]

Saturday, November 1st, 2008

Consumers are dead !

When I was working in advertising I spend my days working on messages to convince brand consumers to buy some more products or services. Then my framework was : a brand is talking to consumers that are isolated from each others. By the way that was true since people did not communicate that much together [...]

Thursday, October 9th, 2008

Little words make big brands !

Poke, google, twit, post… Ten years ago, all those words (except google for mathematician or semantic experts) would have mean nothing more than a noise just like : blurp, beblooc, hipick.
Today, thousand millions of people poke, google, twit or post every days… How is that happens?
When technologies make a move it enables a grape of [...]

Friday, October 3rd, 2008

How friendship begins?

Tremendous issue ! The link that does exist between human beings has always been a mystery. Of course LOVE is the most incredible feeling, but friendship is also very intriguing. Why are we friends?
I remember from my studet years that Rousseau presupposed that human beings were different from animals because they were able to take [...]

Friday, July 25th, 2008

Why do I love social web ?

Today, I had a lunch with some of my start-up partners. We are working hard together since several month and we had a refreshing talk wondering what we do fancy most on the web. After, few seconds, it was very clear as to me : I really love the Internet for its social side. That [...]