Stetoscope

One of the current feature about gen Y is that it is the first generation that have grown up in a highly marketed world. Thanks to Naomi Klein and Bret Easton Ellis, this generation is supposed to know about the pain and frustrations marketing generate. Moreover, this generation spent a lot of time on TV [...]

We have all heard about gen Y, that generation borned between 1976 and 1994! It is an outstanding generation because they are many (same birthrate as the babyboom period), they feel have a brand new feeling about the world and society and they have been raised during the blossom of the Internet.

This generation [...]