Tuesday, June 9th, 2009

Old TV still fascinates the web

Since several days I enjoy looking at the “trending topics” column in twitter. And very often those trending topics are about old TV stars : David Carradine, Zak Morris, …
I guess we cannot really abandon our tender childhood, and TV was at the heart of our childhood. Who will be the has been people in [...]

Tuesday, March 24th, 2009

Want to be giant? Let your community rule your website!

It might seem strange or funny but when you start-up a web2.0 internet project (here meaning a social-service) even if you know precisely where you want to go, the functionnalities and the problem you want to solve you do not know what usage will be done of your plateform. Moreover, it might take some month [...]

Thursday, October 9th, 2008

Little words make big brands !

Poke, google, twit, post… Ten years ago, all those words (except google for mathematician or semantic experts) would have mean nothing more than a noise just like : blurp, beblooc, hipick.
Today, thousand millions of people poke, google, twit or post every days… How is that happens?
When technologies make a move it enables a grape of [...]

Tuesday, September 9th, 2008

The day when the web missed the road!

As a former advertiser, I have expressed doubts about eye-tracking tests. Then my position used to be : an advertising is a message, the place where the eyes watch will never indicate you what message the brain will remember. So I have never changed a word or a photo just to please an eye tracking [...]

Wednesday, September 3rd, 2008

The robot is surrounding the web…

It looks nice, quick, easy to use…
Google was for many people on the web the magic door of the web.
Then the google barr turned google into a powerful navigation tool
Now google partly drives you navigation…
But google is a robot, the robot. Google is a belief in a perfect algorythm. The control of that robot on [...]

Wednesday, August 6th, 2008

Robots do not communicate !

Today mashable has published a post titled “What google should learn from start-ups”. I scrathed my eyes thinking it have been a mistake but no according to mashable, Google (what every start-up does not even dream to become) could learn something about little start ups like mine? My ego is flatted, dear Steven. But what [...]

Thursday, June 26th, 2008

Do brands need intimacy to be developped?

Google recently changed is favicon. The way they managed this change is very interesting because they implicate their “customers” in their creative process. That is very new!
In a classical company, a brand agency would have made some proposition of logo declination to the marketing or communication department and they would have make some tests or [...]