It can be seen as a relief too many people (and I include myself in this categorie) that human beings do not working on the same scheme as brand. For exemple, a human being lives his life continously and is aging continously and thus goes through different steps all along their lives. A brand is [...]
In “Using your personnal brand name to brand a products or a company” the personnal brand expert Dan Schawbel put a step toward a classic brand issue : “why some brands names come from imagination while some others come from the founder’s name”. Why General Electric is not called Thomedison’s company and why Morgan Stanley [...]
As a former advertiser, I have expressed doubts about eye-tracking tests. Then my position used to be : an advertising is a message, the place where the eyes watch will never indicate you what message the brain will remember. So I have never changed a word or a photo just to please an eye tracking [...]
It looks nice, quick, easy to use…
Google was for many people on the web the magic door of the web.
Then the google barr turned google into a powerful navigation tool
Now google partly drives you navigation…
But google is a robot, the robot. Google is a belief in a perfect algorythm. The control of that robot on [...]
Yesterday, a friend of mine I used to work with in advertising, wondered how it was possible to write as many posts as bloggers do… So I tried to explain him the process I followed with my own blog to show him that it was not that difficult. I will try explain my blogging process, [...]
In the Internet world, the event of the week was the launch of cuil. Techcrunch, Danny Sullivan, each giant of the Internet told us about David Cuil going to fight (and supposedly win) Goliath Google. One day later, the fight had not even happened… And the real evnet was that such a “buzz” had been [...]
Today, I had a lunch with some of my start-up partners. We are working hard together since several month and we had a refreshing talk wondering what we do fancy most on the web. After, few seconds, it was very clear as to me : I really love the Internet for its social side. That [...]
The Internet is very often introduced as the murderer of traditional medias. Internet will kill the music industry, the movie industry, the press and television. We could be provocative questioning : how could they still be alive since the incredible potentiality of the Internet?
That is not the purpose here. I would like to highlight the [...]
Historians still argue on the date that should be taken for the renaissance starting point. Some defend the 1300’s due to the writings of Dante claiming for the autonomy of reason, others 1439 for the movable type printing of Gutenberg that unsettle the monopoly of monks on the books publishing, and others 1492 for [...]
We have all heard about gen Y, that generation borned between 1976 and 1994! It is an outstanding generation because they are many (same birthrate as the babyboom period), they feel have a brand new feeling about the world and society and they have been raised during the blossom of the Internet.
This generation [...]
