It can be seen as a relief too many people (and I include myself in this categorie) that human beings do not working on the same scheme as brand. For exemple, a human being lives his life continously and is aging continously and thus goes through different steps all along their lives. A brand is [...]
Yesterday, I had a discussion with a PR professional about the possibility to make pearltrees a mass market interface immediatly. I think, it is just impossible for now (and the next following months). However, I am certain it will be a huge success by the next 4 years. The issue there is what does make [...]
Have you ever thought about the difference between the home-page and the profile ? Like everything on the web it is not that simple. From my observation, that is only about social media websites, I could say that :
the “profile page” is the page where the users brings their own content to participate to the [...]
When I was working in advertising I spend my days working on messages to convince brand consumers to buy some more products or services. Then my framework was : a brand is talking to consumers that are isolated from each others. By the way that was true since people did not communicate that much together [...]
Web 2.0 has been in the hip for several month on the web and even in the old world. Everybody talked about blogs, wikipedia, youtube, digg, flick’r, delicious… twitter. And with this 2.0 wave, some new words were on every lips : share, collaborative, yourself, social, free… and “community”. You may have noticed that some [...]
Each month since at least a year, we can read some posts about Android (should I really introduce the google software for smartphones?). This week, every tech blog gossips about the first handset to run Android has been approved by the FCC.
In all that noise low analytical about this google new launches I read one [...]
Reading, the Daniel Scocco article about domain names, I realized, I recently had to find two domain names, one for this blog, and another for the site I am developing. I do believe, that the domain is “vital” for the brand.
When I started, I had a lot of great advices that gives constraints but no [...]
In the Internet world, the event of the week was the launch of cuil. Techcrunch, Danny Sullivan, each giant of the Internet told us about David Cuil going to fight (and supposedly win) Goliath Google. One day later, the fight had not even happened… And the real evnet was that such a “buzz” had been [...]
I read this morning a great post about twitter culture.
I think creating a culture is the very duty of a brand. I mean, if culture refers to patterns of human activities, it is exactly what brands do. First, there is the need and a group of people unify their energies and talents to fix [...]
One of the current feature about gen Y is that it is the first generation that have grown up in a highly marketed world. Thanks to Naomi Klein and Bret Easton Ellis, this generation is supposed to know about the pain and frustrations marketing generate. Moreover, this generation spent a lot of time on TV [...]
