Wednesday, November 5th, 2008

Obama, Democracy and the web.

I am not a specialist of politics. However, I think the victory of Barak Obama is amazing. Like, a majority of europeans, I think this man has the opportunity to balance his own country and the world… But that is not my point. Obama’s victory is also a victory for democracy (not only democrats) and [...]

Saturday, November 1st, 2008

Consumers are dead !

When I was working in advertising I spend my days working on messages to convince brand consumers to buy some more products or services. Then my framework was : a brand is talking to consumers that are isolated from each others. By the way that was true since people did not communicate that much together [...]

Monday, September 1st, 2008

Will social media lead us to tribes ?

Coud you say you have never googled the name of one of your client, boss, job-candidate, friend ? I am afraid, we are all big-brothering the people we are interested in.
I can see, many reactions to that situation. Many of us hide their heads in sand and some others are trying to see this situation [...]