Stetoscope

This morning, I read the interview of the brand expert “Rob Frenkel” thanks to Dan Schawbel’s blog. As a brand expert, Rob Frenckel gives his definition of branding :
“Branding is not about getting your prospects to choose you over your competition; it’s about getting your prospects to see you as the only solution to their [...]

Today, I had a lunch with some of my start-up partners. We are working hard together since several month and we had a refreshing talk wondering what we do fancy most on the web. After, few seconds, it was very clear as to me : I really love the Internet for its social side. That [...]