Tuesday, February 24th, 2009

Pearltrees’ blog is open

Soon I will introduce you to pearltrees. But for now, I would like to introduce you to our start-up story. It is all written in pearltrees’ blog.
I would distinguish 3 different periods :

At the beginning, this blog was our working table. We had all a full-time job then and our challenge was to draw, [...]

Saturday, January 17th, 2009

What is best for a company a star or a CEO ?

Apple company is in the turmoil for several weeks due to rumors and informations about ots CEO’s health Steve Jobs. I do not feel really concerned by this affair but I am now thinking about the role of the spokesman in pearltrees, my own start-up. Is it a good thing to have a single spokeperson? [...]

Monday, June 23rd, 2008

Brands are culture builders

I read this morning a great post about twitter culture.
I think creating a culture is the very duty of a brand. I mean, if culture refers to patterns of human activities, it is exactly what brands do. First, there is the need and a group of people unify their energies and talents to fix [...]