Yesterday, I read the wikipedia article about DNA. I have been fascinated by how four simple pieces of information associated with a format the DNA could code the whole biodiversity. For four pieces of information code the whole life! Amazing.
Strangely it reminds me and made me realized the huge potential of what I am working [...]
Wikipedia, like every encylclopedia is based on an illusion. What does encyclopedia promise? A place where the whole mankind knolwledge is gathered. The idea is beautiful, very modern and linked to the idea of a better access to knowledge. But how is this knowledge built? What is the intention behind?
For the french encylopedists in the [...]
This morning, I read the interview of the brand expert “Rob Frenkel” thanks to Dan Schawbel’s blog. As a brand expert, Rob Frenckel gives his definition of branding :
“Branding is not about getting your prospects to choose you over your competition; it’s about getting your prospects to see you as the only solution to their [...]
